Jonathon, Five Years Later
You've probably seen Jonathon's story before. But where is he now, and are the gains staying?
One clip has been running for years. So we tracked down the guy in it and asked him to film an update. No script, no re-shoot.
4 minute read ↓If you've spent any real time on Instagram or TikTok these last few years, there's a decent chance you've already met him. Bathroom mirror, a beard roller, a serum bottle held a little too close to the camera. It's one of the most-run clips we have.
It's also five years old. Look closely at the very last frame of it and you'll spot our old logo, a circular badge we haven't used in years. That's how long this particular clip has been doing the rounds.
Which raises the one question a running ad never actually answers: fine, it worked once. Is it still working? Did he stick with it, or did the beard quietly drift back to how it was, the way most things people try eventually do?
So we called him.
The original clip. Filmed five years ago.
"That's what I did, and this is what I look like now. Of course everybody is different, but hey, there's only one way for you to figure out if it works. Give it a try."
A lot can change in five years. We only asked him about one thing.
New apartment, new haircut, new jacket, probably a new phone by now too. We didn't ask him to recreate the original video, and we didn't hand him a script. We asked one question: are the gains staying?
Gains are staying.
Patchy. Filled in. Still here.
Before
After
Now
The same three steps he described five years ago. Unchanged.
We asked him to walk through the routine again, on camera, without notes. It came out almost word for word the same as the original clip.
The Roller
Used a couple of times a week, in different directions, to create micro-channels that help the serum absorb.
"Two times a week I'll use the roller, and I'll go diagonal, up and down, sideways."
The Activator Serum
Applied every day, worked into the skin, no rinsing needed.
"Every single day, I'll use the Activator Serum, I'll rub it in."
Staying Persistent
Not a weekend habit. The full kit, used the same way, for as long as it takes.
"You have to stay persistent with the routine."
We don't ask you to take one guy's word for it either.
In a 150-day study conducted by an independent laboratory, men using The Beard Growth Kit saw:
These are the same numbers published on Copenhagen Grooming's own site, not projections.
The 150-Day Kit, the same duration used in the study above, is $139$215, and is covered by the Growth Guarantee.
Get The Beard Growth KitJonathon isn't the only one who stuck with it.
More than one story, same routine.
"Before picture: that was me attempting to first grow out my beard naturally, two months without shaving. After photo: six months later. If there is any advice I would give to anyone, it's use Copenhagen Grooming and stay consistent."
"Trust me, guys, I have been using this stuff for about 10 months now, and how much my beard comes in is ridiculous."
"I've been trying to grow a beard all my life. I am 30 now, so I had to try something, and it's working!"
"The products contained within the kit are not only simple to use, but they are effective, specifically designed to activate the growth of facial hair in areas you currently can't grow hair."
Common questions.
Is this staged, or is Jonathon a real customer?
Jonathon documented his own results starting with the original before/after photos, and the routine he describes in both videos is the same three-step system sold on this page. Results vary from person to person, which is also why we show more than one customer's results on this page rather than relying on a single story.
Is it too late for me to start?
There isn't really a perfect age. Facial hair growth keeps maturing well into your late 20s and even early-to-mid 30s for a lot of men, and dormant follicles don't come with an expiration date, they respond to stimulation whenever it starts.
Does it actually work?
In a 150-day study conducted by an independent laboratory, 94% of participants saw new facial hairs activate, with 55% seeing denser growth and 10% seeing improved thickness. Individual results vary, since genetics affect how many follicles are available to activate in the first place.
What can I expect, and when?
Many people begin to notice small, new (vellus) hairs within 4–8 weeks of consistent use. More noticeable results typically emerge around 10–12 weeks, as growth rates vary person to person.
Is it safe? Any side effects?
The products have no reported side effects or allergens and meet European safety standards.
How often do I use it?
The Beard Activator is applied once every morning (2 pumps, leave-in, no rinsing). The Beard Roller is used roughly every third day, about twice a week, same as Jonathon describes in both videos.
Wherever your beard is right now, it's a reasonable time to find out what's actually possible.
The same three-step system, backed by a 150-day independent study, not another oil, and not another promise with nothing behind it.
Get The Beard Growth Kit